Employer Solutions x nudge: Elevating Member Benefits with Financial Education at the Heart

JTC Employer Solutions was the proud winner of the  ‘Global Impact via Financial Education’ award at the nudge Financial Wellbeing Impact Awards 2025.

Find out more about how we support over 14,500 members.

The challenge

JTC Employer Solutions, specialists in international retirement and savings plans, recognized a shift in its client demographic. Specifically, from a smaller, financially savvy group to a larger, more diverse population, in terms of both geography and occupation.

While their historical commitment to excellent client service remained steadfast, the changing demographic highlighted the need for a refreshed communication strategy and global expertise to effectively serve JTC’s broader client base.

The onset, and then fallout of the pandemic, led into the cost-of-living crisis and further market volatility underscored the urgency. Many members faced immediate financial strains alongside challenges in long-term planning, revealing a critical gap for more robust support which the JTC team was keen to fill.

The solution

To address these evolving challenges, JTC Employer Solutions partnered with nudge to deliver a comprehensive financial wellbeing program. After a rigorous vendor evaluation, nudge was chosen for its alignment with JTC’s vision for accessibility, integrity, engagement, and innovation.

The core of this partnership centered on delivering impartial, personalized financial education and wellbeing support for 14,500+ members. JTC’s primary objectives are to establish efficient communication channels, demonstrate the added value of their offerings, and meet previously unmet member needs. nudge reinforces JTC’s commitment to accessibility by ensuring all members, regardless of their background or location, could access vital financial education. This strategy was designed to maximize the benefits members derived from their plans, fostering a sense of value, support, and motivation.

The global financial education program, with nudge at its heart, was designed to cater to member needs. Key aspects included:

• Engaging content: Rollout involved webinars and video series covering essential topics like financial literacy, mental health, and managing expenses during key periods.
• Tailored for career stages: Sessions were specifically curated for members at different career stages, ensuring relevance and impact.
• Continuous connection: JTC leveraged nudge technology to maintain year-round engagement with members.
• Data-driven personalization: Utilizing nudge’s data and analytics dashboard (nudgenomics), JTC customizes communications and campaigns based on member interests, ensuring timely and pertinent learning opportunities. This empowers members to take action and achieve financial goals through highly relevant education.

Available in 16 countries supporting all JTC members with a consistent experience, wherever they are, nudge significantly improves JTC’s understanding of their members, how to engage with them, and how to empower them. Innovation permeated their approach through data-driven personalization, continuous monitoring of employee benefits trends, and comprehensive support via a Help Centre and Video Hub. This commitment to listening to members and transforming their financial wellbeing is also demonstrated by integrating nudge into the onboarding process for new clients, reinforcing JTC’s client-centric approach as a trusted financial services provider.

Furthermore, offering nudge became a key differentiator in selling JTC’s services. Notably, JTC’s Business Development team utilizes nudge’s insights and analytics to win new business, demonstrating the strategy’s impact on business growth.

 Find out more about JTC’s Employer Solutions services by contacting Catherine Byrd or Elis Luige directly.